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Forklift trucks, materials handling and logistics

I have worked extensively with Mitsubishi Forklift Trucks, Cat Lift Trucks and the Fork Lift Truck Association. My copywriting services have also been used by a number of other manufacturers and providers of forklifts, motive batteries, pallets etc.

Delicate logistics

Posted on 22/08/2022

This was a nice little copywriting assignment. See my blog post on the challenges posed by cut flower logistics. Visit website

AGV Network: Warehouse applications of mobile robots

Posted on 11/02/2021

This is my first article for the AGV Network website – a great source of information on automated guided vehicles (AGVs) and autonomous mobile robots (AMRs). These clever machines are revolutionising materials handling. Visit website

Eureka: Power pack probe

Posted on 15/08/2019

One of my recent copywriting assignments for Eureka, the magazine for materials handling professionals, was an investigation into the pros and cons of lead-acid and lithium-ion (Li-ion) batteries. Visit website

Eureka: A sense of the future

Posted on 09/12/2014

Gradual improvement in forklift trucks is always to be expected, but what larger and more radical changes in design and technology are on the horizon? In this assignment as a copywriter for Eureka, the magazine for materials handling professionals, I talked to the Cat Lift Trucks team at Järvenpää to find out how the future will look and feel. Visit website

Eureka: Safe containment and restraint

Posted on 18/04/2014

As many as a quarter of all accidents involving road freight vehicles result from poor load security. With help from the Freight Transport Association and commercial vehicle manufacturer Don-Bur, I set out on a research and copywriting mission to identify the key issues, current concerns and sources of information and advice on this huge subject. See the results in Eureka, the magazine for materials handling professionals. Visit website

Eureka: Are your pallets fit for purpose?

Posted on 17/04/2014

In this copywriting assignment for Eureka, the materials handling professionals' magazine, I look at pallet choice. While much industry attention is given to the latest material handling, storage and transport equipment, a whole supply chain can be jeopardised by something as simple as using the wrong pallets. I look particularly at the issue of pallet condition and the relative merits of wood and plastic. Visit website

Eureka: How do you compare?

Posted on 28/11/2013

In researching this article for Eureka, the magazine for the materials handling professional, I discovered that statistics on dangerous incidents relating specifically to the logistics industry are not easy to find. I spoke to the the Freight Transport Association about its new safety benchmarking system, which will help in understanding the scale of each problem and identifying the issues that require most urgent attention. Visit website

Eureka: Why sustainability makes common sense

Posted on 25/11/2013

Being green is very fashionable and it's something that customers are increasingly demanding of their suppliers. What's more, environmentally friendly choices often make the best economic sense. In this summary for Eureka, the magazine for materials handling professionals, Mark Nicholson sets out the main considerations involved in selecting a sustainable forklift truck. Visit website

Eureka: Lessons from the factory

Posted on 22/07/2013

My first article for Eureka, the magazine for materials handling professionals, is about building quality around the customer. When buying any piece of equipment, sensible customers will consider not only whether it works well today but whether it will continue to work well in the future. In other words, they are looking for quality. Visit website

Cat Lift Trucks company video

Posted on 10/06/2013

I wrote the script for this forklift truck company video. Visit website

Mitsubishi Forklift Trucks company video

Posted on 09/06/2013

I also wrote the script for this forklift truck company video. Visit website

Nexen press release: Choice expanded

Posted on 23/04/2013

In its continuing quest to offer genuine alternatives, Suffolk-based Nexen Lift Trucks has expanded its X-Range of IC engine counterbalance trucks to include 4.0, 4.5 and 5.0 tonne models. They will be built at the wholly British-owned company’s Lowestoft plant, from which after-sales support will be readily available. Continue reading